The Spicy Shark founder Gabe grew up on a household rule when it came to his mother's cooking. The rule was that he didn't have to like it, but no matter what it was, he always had to try it. Almost always, Gabe liked his mom's dishes, and the spicier they were, the more he enjoyed them.

While Gabe loves hot and spicy foods, he created his hot sauce company for another reason: to draw attention to the ruthless hunting practices used against sharks. Alarmed by the cruel yet commonplace practice of shark-finning, Gabe hopes that his hot sauce brand can increase awareness, as well as promote the love and respect that Gabe has for sharks.