Born to Hula was started in 2010 by Ed Bucholtz, almost 15 years after Ed graduated from culinary school in NYC. With a honed skill for pairing flavors and spices, Ed began experimenting with heat, almost immediately coming up with his first 3 hot sauce flavors:Cayenne, Habanero Ancho, and Habanero Guajillo.

Now over 10 years later, Ed and his team have produced many award-winning hot sauce products, making their hot sauce locally in Highlands, New Jersey.